Thanks to brain-melting industry publication, Marketing Magazine, you can easily obtain figures detailing how companies compare when it comes to a thing called ‘brand recall’ – which essentially means ‘remembering adverts’. After all – it’s no good making a brain-rotting telenudge unless it’s guaranteed to burn itself into the collective synapse of the proletariat consumer, eh?
Here’re the top 10 performers - and my attempt at total recall.
Easy – this is Jamie Oliver patronising people and then cooking them a third rate dinner in some suburban vision of hell on earthly terrain.
No idea. Three crates of booze for a tenner? Some arsehole in a green hat patting his arse? Ian Wright pretending to be enthusiastic about baking a loaf? Or is that Somerfield?
Fucking annoying puppets blabbering incomprehensibly about sauce.
Littlewoods Direct (53%)
No idea. Scrabbling for a memory, I can picture some tall girl mucking about in slow motion on a beach in a peach-coloured dress – but I think that’s just a generic mental image I’ve invented when I think of the catalogues middle aged women get through the post. I also recall many happy moments spent with the lingerie section of the Kays catalogue. Thanks again, catalogue-model girls.
L’Oreal Elvive Re-Nutrition (51%)
Is this Andie MacDowell? Or Eva Longoria? Either way, it’s a shit actress talking crap. Or it may just be a model with the speech dubbed over. In any case, hair doesn’t need nutrition. It just needs an occasional wash.
Marks & Spencer (49%)
Undoubtedly this’ll be Myleene and Claude Makelele’s wife playing silly buggers in swimsuits, in a lighthouse while an old woman and a giantess look on. Getting a bit tiresome, this campaign (if looking at this sort of thing could ever be considered tiresome).
Burger King (49%)
The Dark Knight burger. When I can’t decide what brand of coloured, flavoured offal and dung pattie I want to stick into my gut, I let a fictional character - usually a superhero - decide for me.
More reasons to shop at more-reasons? Is that still going? Or is it Alan ‘Arsehole’ Hansen clutching a trolley like a zimmer-frame? I’m guessing rather than trying to remember these ads now, if you hadn’t noticed.
Vauxhall Corsa (47%)
I can’t remember car ads, ever. Has it got a car in it?
Going very fast?
Then I won’t remember it.
Flora pro.activ (46%)
I don’t even know what this is. It’s got ‘Flora’ attached so I assume it’s margarine – but the weirdly punctuated and abbreviated bit at the end leads me to assume it’s a futuristic margarine that makes your bones robotic or something. This sort of branding makes me hit spread-autopilot and reach for the Utterly Butterly out of brain-freeze confusion.
We only remember adverts if they’re hugely patronising, if they feature women in bikinis or if they’ve got puppets talking with very strong, affected italian accents in them.
I think we’ve all learned something today.
Tags: ads, Advertising, Alan Hansen, Asda, Burger King, Crap adverts, Dark Knight, Dolmio, Flora, Ian Wright, Jamie Oliver, Marks & Spencer, Myleene Klass, Noemie Lenoir, Sainsbury's, Television, TV, Vauxhall