Poor old Gordon Ramsay’s PR people. And a twinge of sympathy, if you will, for old scrotum-face.
First his indiscretions are made public by the gutter press and then his ratings come in quite some way below expectations. It’s not often that Gordon gets two doses of bad publicity in a week, and it feels like the world’s started turning in another direction all of a sudden.
Are people sick of his barking, bullying, self-righteous schtick? Have his vainglorious, tedious televisual displays of self-love finally rubbed his public up the wrong way?
Have the people, after all this time, finally realised he’s a complete and utter arsehole?
Not sure if you’ve seen Cookalong Live, but it’s a fine example of a presenter being prised into a format they really, really can’t handle. For a reference point, think Davina on her eponymous chatshow as she made millions change channels, as they realised there was less to her than they’d originally thought.
Ramsay is forced to be nice to people whilst working within a very limited timeframe and he can’t handle it. I watched the first episodes and found myself feigning a posh, Glasgow-inflected accent, shouting ‘Ey! Big boys! Where’re your balls?!’ as he fluffed link after link and hopped up and down on the spot in pure panic so much that my household now bursts out laughing every time we see him. ‘Hippity Hop’ we call him. Cookalong is a hop off more than it’s a cooking show.
From 11.3% of the viewership to 6.3% is quite a shocking drop over the course of three weeks, but if you’re hoping we’ve seen the back of him, you’ll be disappointed as he, Oliver and Fearnley-Whittingstall return to our screens again sooner than you may have expected with another series of patronising lectures and book advertisements in the coming months.