It’s a good cause, it uses fitting imagery and the theme is well executed. Just please, please, PLEASE take the song away from the mix because it’s driving me insane.
I watch The Wright Stuff every morning, for my sins, and the Great Ormond Street advert always manages to catch me off guard, despite the fact it’s on during every ad break, twice. And, for reasons only they could explain, the tune they employ is Athlete’s ‘Wires’ – which is one of those songs with one of those melodies that sounds pleasant enough the first time, but then, like any similar slice of poison by Coldplay or Snow Patrol, it burrows its way into your consciousness and installs itself, virus-like within your lobes and before you know it, it’s playing in your mind as you wash the dishes. It’s blaring behind your eyes as you try to take a dump. It’s following you to the chip shop. It’s round your Nan’s house. It’s IN YOUR BED.
And the worst of it is, it’s there for life. Even if you only hear that first minor chord bashed accidentally on a detuned piano, your memory crank will turn and fire a synapse playing the whole, turgid symphony back, strings and all in the back of your brain as you claw at your own face, bleeding from nostrils and tear ducts as you whimper along to the tune, helpless and dribbling.
The last thing I need is a respectable charity triggering this kind of psychological damage, so please, Great Ormond Street, for the love of God, STOP!