Just to draw a line under this sorry saga (and if you haven’t been in the slightest bit interested, I apologise for the recent Brand-related news triptych), the last few days of complete stupidity and insanity have ended with Russell Brand quitting his post at the BBC.
Taking the bullet for his friend, Jonathan Ross, in other words. Let’s not forget that it was the older of the two who blurted out the initial offending sentence.
I suppose, in some senses, Brand has also taken the hit on behalf of the BBC who, it has to be said, have behaved like disorganised buffoons throughout this farrago. They shouldn’t have put the recording out in the first place. They should have organised a public apology on behalf of all parties immediately and they should have ignored all the tabloid speculation.
But the real arseholes in this Kafkaesque trial by second hand information are – as usual - the tabloid press. Without the Mail picking up on the story and hypocritically running it endlessly (thus, presumably, adding to Mr Sachs’ embarassment) and without printing tittilating pictures of the supposed ‘fuckee’, this wouldn’t have reached the ridiculous heights it broached.
The Sun also went crazy with the story – as did all the tabloids including those with a more limited circulation – your London Lites, your citywide Metros. All expressing outrage whilst regurgitating the point of Mr. Sachs embarassment. Bizarre, eh?
To compound the weirdness, it seems Georgina Baillie has now signed up with Max Clifford – a day or so after he dumped Katona as a client. Some people are admiring of the girls guile and pluck. From where I’m sitting, it looks suspiciously like she’s exploiting the situation for personal gain. Exploiting her grandfather’s initial embarassment and milking this fabricated ‘shame’ for all its worth. I can’t believe that, by now, she’s still red-faced. Not with all those offers coming in.
The other aspect of this so-called scandal that makes it so very 2008 is the way information spread. Without Youtube, without messageboards and blogs, people wouldn’t have formed an opinion so quickly. The replay wouldn’t be available, so unless you’d taped it it’d all be hearsay.
It’s impossible to quantify whether this made the situation worse for the presenters and the BBC, but it certainly intensified the atmosphere. The web was alive with chitter and chatter and gasbag opinion. Mail readers suddenly found reason to comment on the Guardian messageboard. The papers and their websites couldn’t keep up with the bloggers who were formulating opinions left right and centre – and this aspect of the incident is something we should expect to see a lot more of in the future.
All in all, the ultimate tragedy of the whole affair is that, as a result of a very silly, vaguely amusing and massively ill-considered gag, the conservative element in the press and in the blogosphere has somehow managed to force the hand of the BBC using the most questionable tactics imaginable. They’ve also managed to make one of my favourite podcasters - a genuine talent, I feel – resign over what amounts to very little. I think that’s depressing.
It seems one squawking idiot can’t change a thing, but multiply him by a few thousand using the latest technology and soon enough you won’t be able to hear yourself think.