Archive for February 8th, 2007


February 8, 2007


The fat bloke on the Nationwide advert is actually quite funny. I’ve seen him in other comedy offings in the past – he’s quite a card – a good character actor. Bloody fat though.

Quite obviously, he’s getting paid quite a lot for these ads as he’s leading the brand and has been now for a few years. I say ‘quite clearly’ because, unlike Michael Winner who has shrunk, the NW bloke, on account of a huge, enormous salary and the resulting food budget, has ballooned to quite staggering proportions. Maybe he and Winner did some sort of fat exchange? I don’t know, anyway, he’s a really big fat bastard now to the point I’m not finding the adverts that funny anymore as I can see that behind the cheeky comedic quips and mugging a deeply insecure and disturbed porker has evolved into an eating machine as a means to cope with something he’s buried deep within his psyche.

He’s clearly not happy, and you all sit there and laugh at this porcine hippopotamus with a very serious and deep rooted psychological condition, stemming from the need for oral gratification (his mother may have rejected him when he was a child, or he might have been interfered with by his dad) which results in him eating everything that doesn’t smell of plops.

Anyway, my point is this, in the latest NW ad, another advert has become coincidentally entwined. Currently the government is attempting to put off smokers by realising a metaphorical hook. The grim grey commercials depict a selection of average Joes being caught in the cheek by ‘the smoking hook’ only to smugly disgorge said hook with such a sanctimonious air of implementation (‘Hey, it’s that easy!’) that it makes one feel like smoking an entire pack at once outside the cancer ward at Whipps Cross Hospital just to spite the cunts that made it…

The fat bloke in the NW ad does the same ‘hook’ thing, but he’s using his hook to describe how banks ‘hook’ one in with a low rate only to bump up charges later on. Tedious, isn’t it? The biggest problem here is that whilst the anti-smoking adverts are just the tossy results of a lack of UK film funding driving all of our creatives into the moronic world of advertising, the fat bloke is clearly ‘hooked’ on pizza, burgers and kebabs, harming his health as much as smoking does and subsequently dropping me into a confusing universe of self imposed irony and subsequent depression.

The NW ad guy should start seeing Fearne Britten, because she only eats low fat Ryvita products which is how she keeps her svelte Mount Fuji figure.

Next week ‘Laboritoire’ Garnier. TAKE CARE

Dragon’s Den

February 8, 2007

PJ The return of Dragons’ Den last night, so it was time to pad the TV screen (for its own protection) and get the missus to prise me into a strait-jacket to prevent me from smashing the box into a thousand shards of shimmering shit. I enjoy and despise the show in equal measure. The best aspect of it is trying to second guess a product before the ‘Dragons’ do. Unfortunately that is almost overshadowed by the fact that I find myself saying things like
‘Great pitch!’
‘20% equity? Is he having a laugh!?’
which are the kinds of things cunts say, specifically the recruitment-cuntsultants that work alongside me. Last night was a pretty standard warm up edition, getting us ready for the Dragons becoming progressively more bolshy and self-confident, cackling among themselves as wannabes bankrupt themselves before their eyes.Peter Jones is undoubtedly the major villain of the piece. Definitely bullied at school, he has the cold, icy stare of an active psychopath. As pitchers pitch, he can be seen plotting their downfall, massaging his temples as though what he’s hearing is as ludicrous as the thought of him ever buying a copy of the Big Issue. The minute contestants set foot on the final step, as soon as he’s had a butchers at what’s confronting him, he’s made his mind up. The betting is, if you’re a well-dressed man, young and in pinstripe, you’ll get a decent hearing. Added to this, if you’re white and dressed like you work in the City, he’ll give you cash instantly, as if you’d just promised him a life-long supply of blow jobs. If you’re from a different ethnicity, the likelihood is slightly less, if you’re female, you’re getting colder and if you’re female and middle aged and, dare I say it, slightly ‘mumsy’, he will DESTROY you. Last night he stole the show whilst leering at two motherly types who were trying to sell some kind of CDR of kids stories. ‘I won’t be investing, because I think your product is worthless‘ he smiled, through a grin and stare so ominous he stank of rape.Is it just me, or is the presenter of DD, that camp bloke off of Newsnight, slightly bog-eyed?