From the off, Tycoon unashamedly dresses itself up in The Apprentice’s still-warm clothing and embarks on an intro of sweeping cityscape shots, accompanied by exactly the kind of music you’d expect a show like this to have; a kind of power-percussion number with strings, culminating in a contrived attempt to present the show with some poise and sophistication early on. Then we see that gangly cash-bastard Peter Jones’s bonce getting out of a car and we are immediately reminded of Dragon’s Den, and then the picture is complete. It’s Dragon’s Den meets The Apprentice. On ITV. And it does seem slightly odd that this has ended up on ITV as it is so clearly a mish-mash of successful Beeb output.
ITV obviously want some of the action, but unfortunately, the action has already passed through the Beeb’s system, and all ITV can do is kneel down and drink the pissy wastes of the BBC’s success. Anyway, Peter Jones, who is either an expressionless cyborg or a friendly terminator, has selected six wannabe’s to pander before him to vie for the title of ‘the tycoon’.
Each candidate has been handed £10,000 by the lanky streak o’ piss himself, and they must dazzle him with their array of entrepreneurial skills in attempting to pitch a business plan and subsequently launch a product plucked from each of their own personal greed-fuelled daydreams.
When Jonesy is sufficiently aroused, he will then choose one of the grovelling muppets to donate yet more money to.
The contenders are as follows: A pair of green fingered ladies who have some kind of gardening ploy up their sleeves, only I can’t quite remember what exactly (I wish I’d paid more attention), some posh tart who dreams of mixing fruit and vodka together to make piss weak alco-pop-cum-smoothy drinks, and a real wet weekend of a man who used to be a bodyguard for the Sultan of Brunei no less, and a creation he calls the ‘Eco-bag’. Not sure of it’s exact function though (I wish I’d paid more attention and drunk less wine).
Also in the running are: A woman desperate to see her extra super-special hair extensions (apparently they’re better somehow) hit the shelves, a ridiculous camp little fellow who wants to launch his own free student newspaper and some dullard and his harebrained remote-controlled indoor helicopter concept – the helicopter will be crash proof so he claims and ideal for living rooms etc, although I can’t believe that it never occurred to anyone that everything else in the room would have to be fucking crash proof as well. Bizarre.
So, here is my interpretation of what happened next – The two gardeners wanted to call their business ‘Garden Girlies’. Peter said no. They changed their name to ‘Sod’, and surprisingly, Peter loved it, though personally, I prefer ‘Buggery’, or maybe even ‘Rape’ (that was not a confession). Posh tart ended up inventing a drink that already exists and floundered like a legless ape in trying to come up with a name for it. Her original idea was ‘Vopples’, an ingenius play on the words vodka and apples. That was rejected though as Jonesy pointed out that it wouldn’t work with the other flavours she planned on making. She then came up with a plethera of equally awful suggestions such as ‘Frusion’ before settling on ‘Fruka’, which was also rejected when Jonesy pointed out that saying “Do you want a Fruka?” sounds like “Do you want to fuck her?”. Fair point.
The camp paper boy failed to acknowledge that there was any competition for his impending student rag despite the fact that the pie-fingered Piers Morgan had already released a similar product, entitled ‘First News’ (I think). Paper boy later completely ballsed up during his pitch by presenting Jonesy with a mock-up of his newspaper, essentially a single sheet of A3 paper with the ‘news’ printed on each side. Jonesy was not amused and despatched a rather amusing bollocking the way of the boy.
After trying to sell their products, ‘Sod’ came out on top making just over a thousand pounds in profit, while Eco-bag man made £35. As far as I could tell no-one else made a bean. And for some strange reason, old lankypants decided to give the extra money (£20,000) to indoor helicopter boy, so he could swan off abroad to drum up some interest or some such nonsense. To be honest, by this time I had drunk far too much wine and was – am – a bit worse for wear.
Right at the end, Peter met the posh mother Fruka at the end of a pier and told her that he felt a bit like closing her business down. He should have just pushed her in the water though because she began to weep and beg and claimed to posses the ability to move mountains, at which point Peter got scared and walked away.
He really is a funny one, Peter Jones. There’s something other-worldly about the man. I could easily be convinced that he is just a puppet at the mercy of miniature creatures who control him by pulling levers in his brain. When he’s not being driven about in the back of a car wearing various pastel shades, he’s doing other amusing things like explaining how he lost a fortune in his 20’s, consequently having to “sleep on a floor”.
Still, can’t wait ’til next week when Paul McKenna tries to motivate the desperate fools with optimistic words and thoughts.