Archive for June 10th, 2008

Ad Nauseam: Dolce and Gabbana

June 10, 2008

Hello. I’m Matthew McConaughey, you might remember me from lots of movies… or you might not… very few people actually went to see my movies, although I’m quite famous for once being arrested for smoking a joint and playing the bongos naked in my living room. Oh, I’ve dated a few people who you might have heard of – maybe that’s how you’d recognised me. Trust me, I’m famous and thus desirable to women and admirable to men. I am, I swear…

Anyway. I want you to buy this new… um… is it aftershave? I’m not quite sure, it doesn’t say what it is in the advert – but either way, I want to you to buy it and I believe in this… um… product so much that I’m prepared to put my name to it. Yes, it’s that damned good. You trust me, don’t you? I said I was famous, you must trust me.

The advert is all about my life – the constant hassle of being incredibly famous, the admiration heaped upon me for said fame, the stream of photographers always wanting to get a snap of me because I’m so famous and admired… and if you had this life, which you don’t, you’d be able to deal with it as effortlessly as me by using this product… this aftershave, I’m sure it’s aftershave I’m selling.

You see, when a company asks someone really famous and admired to be the face of their product it’s because they see an association with the star’s persona, they see a mutual affiliation in style and ethos. When Dolce and Gabbana asked me to be their face I was flattered because it meant they clearly saw me as the height of sophistication, and not as a has-been no-talent who no-one ever really cared about. It meant they didn’t see me as just a ‘person who was in some films no-one saw’ and more as an emblem of their international image.

After all, to sell an international product (I am, like, 99% sure that it’s an aftershave) you need an international celebrity – and who’s more world famous than Matthew Motherfucking McConaughey? I know that it looks like that my film career is in freefall and I have to do adverts just to remind people that I exist, but that’s not the case at all; I have loads of films coming out and some of them star people you like. I’ll be around for a long time yet, so don’t worry.

Thank you for listening, I’m Matthew McConaughey.

P.S. It’s definitely aftershave, I checked the website – although there was this moment when I realised it could also be suits or sunglasses –┬áthat was a scare.


Pierce ‘I used to be James Bond, y’know’ Brosnan