Archive for November 18th, 2008

One Minute Review: Garnier Ultralift Pro X

November 18, 2008

Davina McCall: As we age, skin loses its plumpness and wrinkles appear deeper. It’s all about bounce.
Man’s voice and subtitle: New Garnier Ultralift Pro X
Subtitle: Proven Temporary effect
Man’s voice and subtitle: Enriched with patented Pro-Xylane – derived from Beechwood extract
Davina: For me it’s the best anti-wrinkle cream
Subtitle: Intense firming anti-wrinkle care
Davina: It plumps up the skin and wrinkles appear pushed up, like this…

[she squeezes stress ball and then relaxes it]

Subtitle:
Dramatisation
Davina: Plumper skin – wrinkles appear reduced!
Man’s voice and subtitle: New Garnier Ultralift Pro X
Davina and subtitle: Take care
Man’s voice and subtitle: (Garnier)

They say the best scripts read just as well as they perform. Shakespeare rolls off the page, iambic pentameters bouncing with vim and vigour. Tennessee Williams’ melodrama shrieks at you as you scan his directions. You can even smell the stale gin on Withnail’s overcoat as you flick through Bruce Robinson’s screenplay.

I’d say the same is true of this offering from Garnier. The subtle combination of Davina McCall’s trusted, earthy personality combined with the voiceover from an unseen, softly spoken male is compounded by the sub-script up onscreen – a clinical white font offering useful additional information on this apparently amazing product. I know, I know – the fact that the stress-ball wrinkle-relief is a dramatisation could be considered a bit of a swizz, but for heaven’s sake! This is Davina McCall!

If we can trust anyone, it is she.

It’s all about plumpness.

Take care.

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