Posts Tagged ‘building societies’

Bradford and Bingley

October 22, 2007

Hopes and dreams. Aren’t they fragile? Look at all those people, trapped in their grey and humdrum lives and abused on all sides by modern living. There they are, on the side of the tube platform having everything they ever hoped for blown away by one blast of industrial travel. Their hopes are so simple too… so, so, so simple. To own a house, to have a little bit of the outdoors to call their own – to have a single spot on this massively overpopulated planet that they can use for one fleeting moment as a source of relaxation.

I feel sorry for them. Trudging to and from work each day, rising at ungodly hours to scrape together enough money to live… how I wish that they could earn enough to have what some people would say is a basic human right. But, alas, I understand that lending and repaying are the cornerstones of civilization and to say that people shouldn’t have to work their entire lives just to own a tiny portion of land is tantamount to treason against capitalism.

Thank god, then, for banks and building societies. Thank god for their charitable attitudes to ownership and their self-appointed rules and regulations which keep them in positions of unimaginable power over the hard-working plebs they call customers.

Thank god, too, for advertising companies who see no creative paradox in ripping off sweet French movies that eschew traditional values to serve their own interests. After all, the only thing wrong with sweet French movies that eschew traditonal values is that they don’t endorse the idea that money is the only thing that matters and that banks and building societies are the only route to happiness.

Advertisers are great because they have simple tricks like grey representations of real life and colourful bursts of morgage propaganda. They can employ cute chicks to talk like children and deflect any ideas of fiscal responsibility. They can conjur up visions of idyllic lifestyles that are only achieveable by signing years away to multinational corporations… and they can make their ideas heard in a fair and balanced manner by screening it 20 times a day on every channel under the digital sun.

Thank god, I say, for Bradford and Bingley.

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