Dave

 

First things first. I love the new(ish) TV channel ‘Dave’. I’m not sure it’s worth losing UKTV History at 7pm, but it does sweeten the pill slightly.

Thanks to Dave I’ve now watched every episode of Top Gear made over the last couple of years… I never knew how good it was until now. I’ve also caught up on every episode of QI and Mock the Week ever made, which for me is also a good thing. I wonder what they’re going to do though. I think I’ve seen everything on Dave’s playlist now – I hope they get some more telly programs soon or I won’t have anything else to watch.

So, in my opinion, Dave is good. That’s that sorted.

I suppose the demographic Dave is aiming at are males aged from their 20s to their 40s. Or thereabouts. I’m sure some media type could narrow it down. So what’s with the idents in between shows? They infuriate me. They might, might appeal (I suppose) to some of the more impressionable, younger, thicker members of the target audience, but surely to most of Dave’s viewers they are merely irritating?

I’m talking about the mansion full of cunts that pops up between programs, showing the occupants carrying on in a way that inspires violence.

There’s that twat on an elephant; shaved head, fighter pilot sunglasses, short sleeved shirt and a tie. An anus who minces out of the mansion wearing what looks like a velvet jacket and massive silk scarf. And an absolutely hateful cunt (and this one really is the fucking worst) who sports a ‘mohican’ (sort of), a white leather jacket and ridiculously tight red fucking jeans. And fucking ear muffs! All while he throws fucking snowballs at his mate.

Then there’s some twatty tart who pops her head out of a tent indoors, trying to look bleary eyed and yet all made-up who takes a pint of fucking milk back into the tent. For what? What’s she got in there? It’s tiny! She’s in a fucking mansion, why doesn’t she walk through to the kitchen, sit down and have the bastard butler make her an egg banjo with a proper pot of tea?

And why are they all in tents in a downstairs room when there’s about 20 bedrooms up there?

The cunts in question are in their twenties so why are they having a sleepover on the floor like children? Maybe they’re ill.

What irks me is – who thought of this? I’m not in the media, but I’m pretty sure you’re supposed to make idents appeal to the target audience. Or reflect the kind of telly shows what you put on. So why show what’s clearly a mob of twenty year old male models, all dressed as shop window dummies for places like River Island, Bay Trading and Cunt’s Clothing cavorting around like special needs arses to an audience which consists mainly of beery, plump, possibly balding heterosexual men who like watching programs about cars presented by other fat, middle-aged men?

The knobs in the Dave mansion look like the sort of people who watch nothing but Hollyoaks and Celebrity Dignity Swap on Ice.

It baffles me.