Posts Tagged ‘L’Oreal’

Studio Line

October 14, 2008

It’s okay, even though it seems like last week this advert is 22 years old…

Finished throwing up yet?

No?

Done now?

Good.

I thought I’d mention something about this quite amazing piece of advertising because, for some reason, whenever I heard the word ‘L’Oreal’ (and without wishing to go into detail, for work reasons I do) my mind always automatically responds with ‘S-S-S-S-Studio Line’ then the final part of this commercial mentally reveals itself to me like vagina dentata. Specifically, the models bursting through the desperately 80s styled wall, miming playing instruments with less conviction than Julian Sands doing Hamlet in jelly.

That last part is possibly the most irritating thing ever, and I mean ever, put on television.

But I’m finding it hard to criticise it. Twenty-two years later I can still remember the fucker as if it was yesterday. Every drop of the advert is in me. It lives inside me like some sort of dreadful turd I can’t shit out.

That, sadly, is the point of advertising. To make a brand stick in the mind by foul means or fair and whilst this advert seems harmless enough, maybe I’m now convinced beyond doubt that the makers of the ad deliberately ballsed up the ending in order to make us (me) recall the product via inexplicable anger at the sheer naffness of it all.

Moonpig, anyone?

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