Posts Tagged ‘McCoys’

McCoys Crisps.

May 22, 2007

Have you seen this crap? A young gentleman and his mates stand at a bar, all of them the types of chap who could make Guy Richie collapse in an onanism-frenzy due to their Fred Perry attire. Two of them sip lagers and munch McCoy’s crisps. They are wearing suits and V necks. Not work suits. They wear suits on what would seem to be an evening away from work – a leisurely drink with their mates. There are no women in the pub from what we can gather, just East End gangster types with shaven heads. The whole thing is stylised like a Lock Stock nightmare. It is the sort of pub you would never want to go into in your right mind.

The protagonist of this little piece of crap goes over to the jukebox to put on some tunes. He is knocked into by a man with a tray. Cripes! His finger slips on the jukebox! He’s put in a song and he doesn’t even know what it is! 

He shrugs. He returns to his mates. As he crosses the room, the tune he has inadvertently selected kicks in. It is Puppy Love by 70’s teen heart-throb, Donny Osmond. Good heavens! What will the lads think?

We gather what the other drinkers think from a couple of split second shots. A cropped bloater looks across with incredulity. What was he thinking? A fellow pauses at the pool table to look across with disgruntlement.

The crisps are removed from his hands and he is removed from the pub via a large suction tube and the words MCCOYS – MAN CRISPS dominate the screen, after one of the party asks where they’re all going to be meeting at some future arrangement.

What are McCoys playing at?

Error Number One 

Is it just me, or is a pub in which there are only well-groomed men seem a bit at odds with the notion of complete masculinity? Isn’t it suggestive of a gay bar, where more likely than not one or two of the clientelle will be a tiny bit feminine?

Error Number Two

Puppy Love is a song about a young man yearning for a woman. ‘They’ll never know…just why I love her so’, go the lyrics. It is, in fact, an apt song for the young man to play. It would assert his masculinity, surely? He’s yearning for female company for Christ’s sake, and it’s no surprise as he’s surrounded by pink, spherical men.

Error Number 3

When he is ejected from the pub, the tool used to do so is a long, spherical item which I wouldn’t hesitate in dubbing phallic. He is literally sucked off in a pub filled with men. The fact that once this act is concluded, when we are at the point of climax, one of the men asks where they’re all meeting at a future time – essentially arranging another time to do exactly the same thing – it seems we’ve just watched a massive gay East End orgy.

It seems that the advertisers, whilst brainstorming in the boardroom, took the branding up the wrong alley. Mrs.

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