The Apprentice 2008 – Ep. 10

Show ten opens and by now we’re so used to the Sugarman’s spiel that it forms a meaningless babble. ‘Job interview from hell… wibble flib… 40 years gruggle plap.. etc…’

All you can really focus on is the stuff that went unnoticed before in the opening sequence over preceding weeks. And this week, for me, it was the size of Alan Sugar’s hands. They are enormous – without equal. They look like big cartoon hands. He’d be a bloody good goalie with those ridiculous flapping grippers.

Six contestants remain in the house and as the phone rang it looked pretty empty – nobody for Claire to hurdle over as she wobbled towards the telephone, shattering furniture and punching holes in the wooden floor as she went to take the call from the interchangeable Franceses. As news breaks that they’re to convene at a breaker’s yard, Sophocles picks up on the fact this this is possibly the last chance he has to show us his hairy nipples, so after a full frontal he gets himself dressed whilst moaning that ‘it’s never gonna fucking stop’. Poor lad’s had enough it seems – he’s ‘finding it harder than everyone else’. The nation is unified as every man, woman and child cries ‘DIDDUMS’.

‘What’s a breaker’s yard?’ asks Lucinda. ‘Gvwaveyard for cars, innit’, replies Lee. That’s what he’s talking about. Breaker’s yards are what he’s talking about. ‘Grr-vvvv-waveyards for du cars’. Just so we’re all clear.

They gather at the scrapyard and the beardie Super Hands turns up to inform them that they’ll be renting cars out. But hey – these aren’t any old cars – these are the sort of cars that make Clarkson spuff his globule into Top Man briefs. On the horizon, several posh four-wheelers rev onto the scene – Scalextric on a grand scale. While the girls smile, a little bit confused by the machinery, Alex and Lee grin from ear to ear. Michael feels that ‘cars are alien’ to him, on the other end. Looking at the high end, two grand a day Zonda, it’s not hard to see why as it looks like a mechanised shark from the future.

Michael was up against Lee as Team Leader and he chose the Ferrari and the Spiker whilst LEE MC-CONCERNED-MC-MCQUEEN’S-WHARRAM-TORKIN-ABAAART chose the Aston Martin and, as a high risk strategy, the Zonda.

All the footage at this point focused on how unfocused that hairy little twit Michael was. He sent Helene and Claire out to sell in the City while he went off on his lonesome to sell in Knightsbridge. Knightsbridge, for the unititiated, is a place where the kinds of people who don’t need to rent posh cars live. The kind of people who can actually afford posh cars, and therefore actually own a few. And so, unsurprisingly, not a single sale. Claire racked up a few small scale sells – renting out a Ferrari for a couple of hours here and there at 65 quid per sixty minutes. Michael’s strategy dead in the water, he used his ‘knowledge of London’ to pick his next spot. Portobello market – the popular fruit and veg stop. On a weekday. The prize idiot.

As Michael flapped about like a grimacing baby chick plummeting from its nest, Lee complained about Lucinda and invented a few cliches, just to pass the time. ‘When a woodpeckers pecking you, it’s time to say “Get off!” to the woodpecker’ he said, creatively.

Lucinda – perhaps predictably – wasn’t really suited to this task and so was disowned by Lee and Alex. Despite begging not to be sent off alone, she was kicked to the kerb and, without the slightest clue about the product, started selling the Aston Martin as a Zonda, her head all confused after wasting hours perforating raffle tickets that were never used.

Lee didn’t sell a huge amount with his tactic of begging businessmen but soon his and Alex’s isometric death-stares forced the Zonda onto a pinstripe prick. Then later, even Lucinda cracked a sale as the afternoon turned into evening.

Over on the other team, only Claire managed to vend her wares. Helene watched, goggle-eyed and confused while over in a completely useless location Michael chased a middle-manager down the street shouting not only ‘You’re going to regret saying no!’ but also ‘GO ON!’ and finally ‘COME BACK’. In the throes of desperation he began to follow this poor sod, asking if he could come to his meeting with him whilst abandoning the supercar in the middle of nowhere. Smart thinking! Ultimately, he was disappointed by his customers, he said. Which is perhaps the worst angle a salesman can approach his work from.

Then it was onto the evening stretch and selling under the traditional Apprentice marquee. You need a marquee for an Apprentice task. It’s stitched into the fabric of the show.

Michael’s positive attitude continued on even with drunk City boys wandering around with open wallets. ‘Treat yourself for GOD’S SAKE!’ he cried, trying to add bottles of champagne into the mix as a freebie, and coming away with nought. Claire managed a few more sales and Helene achieved nothing.

Alex, on the other hand, notched up at least three Zonda sales by the end. At this point, his future (and my place in the sweepstake) were secured. The last gasp chase for the final sale (in 60 seconds – yeah right) was so fabricated you could only laugh. Like they didn’t give him a quarter of an hour to sort it out.

So Michael’s team sold £2,114 whilst Lee, Lucinda and Alex flogged almost twelve grand. Which is impressive. Sugar almost raised his cartoon-hand to his forehead and said ‘fucking hell….’ in astonishment at just how well they did. Before they were sent off to gob out a load of trifle-tasting wine into a bucket in Mayfair, Sugar had a dig at Lucinda. ‘Shut up’ he said ‘before I give you a bigger shovel to dig your own grave with’. Yeah! Nice one , Alan! Stupid girls.

So it was between Claire, Michael and Helene. The former was told she was safe and the latter was told – at quite some length – that she’s a corporate nobody. She almost cried and that evil feline face was on the edge of cracking into tears. But then, joy of joys, the reckoning arrived. Despite ‘flickers of diminishing brilliance’ – the word ‘flickers’ being Alan’s contribution and the ‘brilliance’ Michael’s own, this mini ‘disaster zone’ was booted out, and not before time, eh?

Thankyou for the opportunity, he whimpered, before wandering off, probably more relieved than anything. He’s good TV, but pray you never meet the bumbling little tit in real life.

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Episode 9

The Apprentice 2008 – Ep. 9

Sometimes, when you lose someone early on, you get the impression that a handful of people are just too good for the world. Something about their raffish charm and twinkly brown eyes being beyond the capacity of the amount of goodness this world can actually handle.

On the other hand, some people are all mouth and no trousers, dress foppishly in order to distract from their empty personalities and have a decent vocabulary which isn’t backed up by any substance. Raef somehow had it both ways… being both a grade ‘A’ bullshitter and also an apparently lovely bloke. Rather sad to see him go – he was certainly this year’s Nice Contestant. We’ve not got much left to work with, after his exit.

We’ve got Lee – loaded with common sense but prone to unblinking twattishness and we’ve got his ex, Lucinda who is a lovely leader but a pain in the arse when asked to follow. We’ve got Alex who, despite his protestations about being a Sales Manager with an international remit, whatever that means, is all over the bloody shop. We’ve got Helene, who is dripping with awfulness. We’ve got Michael Sophocles who walked out of a sitcom and into the boardroom and then we have Claire, the one who won’t stop SHOUTING ABOUT HOW SHE WAS RIGHT.

Sophocles treated the ladies to the sight of his naked, miniature frame as he answered the phone in enormous boxer shorts. Frances was on the blower, predictably enough, and she told them they were off to the National Theatre. ‘I’ve got to step up’ said Sophocles in a split-second vox pop, his neck riddled with shaving cuts.

When they arrived at the National, Nick and Margaret waited patiently as the briefing  kicked in. Nick did that weird thing with his face. I think it’s meant to signify impatience but it actually looks like he’s trying to hold back a huge flood of diarrhoea.

Alan changed the teams about, as is his wont, and we ended up with Raef as team leader over Claire, Helene and Michael – the latter having been refused his plea to lead a team this week. The same old method used by desperate contestants to stay in the show. I DO BETTER NEXT TIME MUMMY. PROMISE! On the other team, Alex was to lead just Lee and Lucinda – who at this point were still very much in love.

They were asked to come up with a name for a box of tissues, as well as suitable packaging, a print advertisement and a 30 second television ad. Quite a lot of work for two days, so Alex’s team sat down to brainstorm. And they brainstormed really badly, with Alex totally non-commital, Lee in a bad-idea-frenzy and Lucinda coming out with some utter crap. When coming up with names, Lee barked ‘WHAT ABOUT SNOT’? ‘COSY-NOSE?’ ‘COSY-NOSE IN THE CAR, COSY-NOSE IN THE PLANE?’. At least he tried.

Lucinda seemed hell-bent on sabotage and suggested gathering the pink pound with snot-rags aimed at gay men. If they’d have done that, they’d have reduced their market by about 90%. So probably a good thing she was roundly ignored, despite her assertion that Alex was ‘worse than useless’. Her whining cost her the love of her life, as Lee Cold Eye McQueen finally seemed to dump her through the medium of swearwords.

Rather than do anything so insignificant as research and planning, Raef picked up his little pal Michael so they could be driven around the West End and talk of their thespian pasts. We learned that both had extensively trodden the boards – Raef as Sebastien in Twelfth Night and Sophocles with a singing part in West Side Story. Cue: Dodgy recitals of lines and show-songs. Never before have two birdbrains looked quite so preening. This culminated in Michael singing one of Fagin’s numbers from Oliver – and it was horrendous.

So, Alex’s box was designed and, good grief, in comparison to the others’ it was a thing of unbounded ugliness. An orange monstrosity with irrelevant stock photos and bad fonts. It was the Cillit Bang of tissues. The television advert was almost brilliantly awful. The mother figure was accepted after an awful audition in which Alex asked them to ‘freestyle for a bit’. Her reaction was to whimper like John Inman in a man-trap. The actual TV ad involved this whimpering and a father who was on the money as cheesy-ad-dad. At one point, he grabbed his ‘daughter’s’ nose and tweaked it so melodramatically it looked like he might wrench it off, stuff it in his gob and spit it out in a fountain of gore. The ad was so garishly orange and pink and ridiculously heavily branded, they might have handed victory to Raef before they reached the edit suite.

Might have, were it not for Raef’s Sophocles-buffered pretension. Their ad featured Sian Lloyd for bugger all reason (even SHE said they should’ve googled her before booking her) and for only about five seconds. In their mini-masterpiece, a couple of children shared a tissue (unhygenic) and then smiled as Ronan Bloody Keating warbled in the background. It was well-shot in every way but one. There was no branding, whatsoever. Not one logo, one mention of the brandname or even one shot of the box – a shame as the packaging was pretty impressively well-made by Claire and Helene.

Right from the start, it was obvious that branding was of the utmost importance, so how they could have forgotten to stick in a logo and deemed a close up of the box ‘vulgar’ reeks of a complete lack of awareness of how advertising stripped to its most basic elements actually works. Maybe that’s not such a bad thing, but for a businessman or a ‘tycoon of tomorrow’, it’s actually disastrous.

And so it was that Raef made a fundamental error, and it was with ‘all due respect’ that Alan told him he was full of hot air. And though it’s not very nice, it’s true. He was a likable statue, an affable ghost, a respectable spectre. But he hardly had acute business acumen. The ladies will miss him, I’m sure.

Sugar had a ball in the boardroom, sarcastically dubbing Sophocles and Raef the next Spielberg and Fellini, telling Lee he was mind-numbingly boring, laying into Alex… Rather than have anyone read out the scores, he simply launched ‘YOU LOST. YOU LOST’ at an unsuspecting Raef, telling them off for doing 95% of the task and leaving out the main product point – a call to action. And quite right too. He then told Alex that his ‘crap advert had won’, having a pop at the box, the clip and the print media while Alex smiled at the criticism, safe in the knowledge he’d lived through the trauma yet again.

Despite Raef’s eviction, Sian Lloyd probably came out of this episode worse than anyone else. Not only did she suffer the indignity of appearing in one of the worst pieces of advertising ever made, she also had the mickey ripped out of her by Alan – with his sly Cheeky Girl references. Add that to having been dumped by that lip-twisting turd, Lembit Opick and you have to say that things aren’t going too well, eh love?

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Episode 8

The Apprentice 2008 – Ep. 8

When that Alan Sugar character lets rip in his opening spiel, he tells the assembled morons ‘this is the job interview from HELL’. Clearly this is untrue. He’s indulging in hyperbole in order to talk up the gruelling series of tasks and the humiliation that approaches. Interestingly, he follows up with ‘your prize will be working with me’. Logically then, Alan Sugar is Satan.

Raef, answers the phone with his clockwork orange eyelashes and immaculate in his bedroom attire, only a few stray cockerel hairs on the back of his sweep betraying his shut-eye. St Barts church is the destination for the debrief, and they’re to pack an overnight bag.

In a between-scene vox-pop, Claire states that she’s building momentum, whilst Helene spits that, not only would she never mix with the housemates in real life, if she was working with them, she’d fire them. Therein she makes the assumption that she would be their boss rather than the other way round. It’s what makes Helene the most annoying of the flotsam that’s left. A superiority complex the size of Cornwall, all mixed up with a pathological lack of patience and a withering gaze that comes at you from three angles.

‘This church was used in Four Weddings and a Funeral’ says Beelzebub, as the remaining soldiers look about them, cooing and wondering why His Evil Highness hasn’t burnt up on contact with holy ground. The audience shrugs at the Four Weddings revelation. That film’s about 20 years old. Alex looks nervously at Claire, the memory of their boyfriend / girlfriend role play still firmly wedged in his brain and any thought of churches, weddings and marriage causing visible discomfort.

The teams were split again, with Helene as team leader taking Sara, Alex and Michael under her vulture-wing whilst Lucinda took the reins again, despite winning the ice cream task recently. She got LEE, Claire and Raef. A winning set up if ever there was one. It was clear from the off which team was headed for an almighty fall.

Michael’s vox pop followed and he noted his own effortless charm. If you’re aware you’re doing it, Sophocles, then it’s not fucking effortless, is it? Let’s dive in and look at Michael’s efforts this week. This week’s was the Sophocles show, so it’s only fair we focus on the hairy little twat.

When looking at prize-winning dresses by Ian Stewart, he brown-nosed the designer until he barely had a tongue left, then decried his work as ‘ghastly’. When describing it on the phone to Helene he had an ‘I can take it or leave it’ attitude to it, even though, when it was revealed that these high end dresses would win the task, Michael lied that he’d pushed for them. The squirming squirt. All he’d actually done was described them as ‘dresses like the ones in Beauty and the Beast’ and used the grammatical clanger ‘very unique’. Either it is, or it isn’t unique. Piss off with your very unique and effortless charm.

In the event, they let those dresses get away from them and Lucinda’s team secured the winning items. At a few thousand per dress, it always looked like Raef’s ‘high-risk’ strategy would work.

Helene’s team settled on some unbelievably tacky frocks, in every garish colour of the Essex wedding rainbow – as worn, according to the salesgirl, by your Katie Prices and your Jodie Marshes… a great sell, if half your brain has degenerated.

As every bad decision was made, including choosing to sell cakes that looked like shrubs, Alex silently sat and twiddled his pen with increasing frenzy. When he sold, he did very well, but it’s becoming clear that selling is all he can do. He’ll have to lead a team in the next couple of weeks, so if he gets beyond the lip-pursing whining, he may show some initiative beyond winking at girls in order to hoodwink them out of their pocket money.

Raef’s attitude to selling cake to girls was the only real stand-out laugh in the show. Discussing dresses for the larger, BBW side of the market, he declared that if they were going to sell big dresses, they’d be able to flog the cake too – as the larger-dress consumers are just that – big consumers.

Beyond that, this wasn’t the greatest Apprentice ever but there were a few cringe-moments that rescued it. All of these were supplied by Sophocles and Sara. Poor old Sara… the one-trick-pony beneath her lovely frock was exposed and the poor little mite got booted out. I’ll miss her. For a day or two. And then she’ll be gone from my brain.

Michael’s selling technique, branded ‘telesales’ by Alex, was actually quite terrifying and involved recrimination, accusation, holding his head in his hands with outright impatience and even, at one point, a cry of ‘FOR GOD’S SAKE’ when a lady quite rightly stalled on a purchase of his crap confections. He was absolutely terrible. With the expression of his doppelganger all over his face, this Costanzaesque idiot even resorted to calling the general public ‘dumb-dumbs’. Dumb-dumbs who just ‘don’t want to make decisions’. A laughable attitude, really, and just the sort of thing Jerry Seinfeld’s little mate might say to a laughter track.

Sara was similarly bad, but where Michael was passionately engaged to the point of almost openly weeping at his punters, Sara had her cold thousand-yard-stare focused on the great, empty, nothingness of existence behind the heads of her potential clients. She literally didn’t listen to what her punters said and that caused her ejection. But Michael should’ve gone. Because he’s 810% uglier than her.

Over on the winning team, Lee and Lucinda apparently fell in love as they cruised about looking at sale items. The princess and the pauper, as Raef might put it, the bit of rough has definitely wooed the beret girl and a posh nosh-off is on the cards. Especially considering that Lee is now an expert on selling thongs, as he proudly boasted to Satan himself in the boardroom. The fact he was selling £6.99 trinkets to Brummie slags compared to Claire’s thousand quid dresses was lost on the poor brute. But at least he sold something.

So Lucinda won and Claire did her PR machine a power of good with a recommendation from Maggie Mountford, who herself, it was insinuated, had a lovely honeymoon thong encased within her buttcrack, purchased from Lee McAnn McSummers McQueen.

For no reason whatsoever, Raef put on a teddy bear outfit at some point, apparently to drum up interest but mainly because this was a drab episode and it needed someone to be a berk for three minutes to lighten the tedium.

Before they faced Belial’s wrath in Brentwood, Michael stated that he’d be interested to find out how Helene was going to spin her way out of trouble. Which was interesting, as he’d already started the process of spinning her into trouble… 

In the boardroom Sara went with little ceremony, and Alex got the piss taken out of him. Like Syed before him, the favoured Michael will probably get to the final as Lucifer likes him and he makes good TV. But no way will he win.

Incidentally – why do the winners get so excited about the substandard treats they receive? It’s like Big Brother… OOH! We’ve got a task!

They should scrap that. It stops it being the interview from hell and turns it into the interview from a not particularly exciting corporate promotions company. But we did get to see Lee indulging in primal scream mantra therapy, like a bellowing Chelsea headhunter in a yoga retreat.

It’s the make-a-TV-ad episode next week. Be afraid.

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The Apprentice 2008: Ep. 5

‘This is outrageous!’ screams Alan as the opening montage strikes up. You half expect ‘this is contagious!’ to follow as it sounds so similar to Jeremy from Peep Show’s electro smash. We’re reminded it’s week 5 and suddenly you realise just how much of your life has whizzed past since Nicholas ‘De Lacy’ Brown was booted out. Over a month. Frightening.

We’re at that stage where it becomes harder to hate the contestants. The ones who made ridiculous claims about how competent they are have already blown apart the illusion by acting like nitwits and we’re left with a bunch of misguided, sympathetic goons and a couple of people you vaguely like but would never want to meet. Apart from Jennifer, who had barely said a word up to this point.

Claire is first to rise in the Apprentice house, making a cup of tea whilst dressed as a furry tent, chatting with Jenny about how best to stab the others – in their sleep, while their back is turned or in the shower?

Oh shit! It’s the doorbell!

And there he is, all wrinkles, pinstripe and sneers – Alan Sugar arrives for the spaz doorstep challenge. He asks them all to get changed and some kind of bongo mania kicks in as they run around getting changed. Some arrive fully dressed, some arrive in their jim-jams and Raef arrives dressed as a 1920’s cad, with smoking jacket and vigorously parted hair. Lucinda appears to be wearing a sporran.

Though only half awake they’re told they’re going to be making ice cream, then selling it to buyers. As promised last week, Claire is designated Team Leader and she manages Kevin the gerbil, Alex the weasel, Sara the shrew, Michael the hamster and Jenny the gutter-rat.

On the other team, Lucinda is asked to lead mortal enemy Helene, Raef the enigmatic twerp, Lee the sweetest Nazi in Essex, lovely Lindi and the best Salesperson in Europe – Jennifer. And in this episode, we actually got to discover where that claim came from. Hold tight, let’s dive in.

Claire starts her first meeting with a softly, softly approach. She can overpower people, she says. She realises that, so please pull her up on it. The thought of being overpowered by Claire is too scary to contemplate. Imagine, if you will, Claire dressed only in her fluffy white dressing gown, pinning you down on a stained lino floor as the kettle whistles in the background…

*shudder*

Some ideas for flavourings are brain-stormed, which (in layman’s terms) means ‘kicked about’. Vodka and coke ice cream is Claire’s first idea, to give you an idea of how brilliantly things start. Eventually they settle for Berrymania, Chocolate orange and Cider and elderflower, which all sound alright. As Alex, Kevin and Sara get busy making the stuff, Claire, Jenny and George Michael Costanza Sophocles set about finding 50 oranges as the ingredients demand. Oh – and they manage a couple of sales calls as well – which is handy as that’s their bloody job, the idiots.

Over on Lucinda’s team, everything ticks over like well-oiled clockwork. They talk about the ice creams they might make and it’s even worse than before. Ginseng. Carrot. Gooseberry fool. How about, chips in Lee McLee McQueen, a cuppa tea flavour?! I can think of nothing more revolting. Silly boy. They settle on – and this left my jaw on the floor – toffee apple (fair enough), cosmopolitan (eh?) and avocado with chilli (retch, wince, vomit).

Lucinda, Lee and Kevin make the product. Lee seems particularly in his element, whooping with delight as he makes the product. He’s found his niche. It’ll be hard to drag him from the factory floor. He was MADE to work in a hairnet and white-coat. Go Lee!

In the meantime, Raef, Jennifer and the number two for the task, young, naive Lindi go crazy on the phones, selling like crazy and growing more and more confident. I completely missed their ultimate error, which was to offer exclusivity to every single buyer without actually considering that might mean something and was logically impossible. It was ‘best salesperson in Europe’ Jennifer who set the ball rolling on this, clearly forgetting every trick she’d ever learned in a mad moment which weirdly sustained itself throughout the day. Lindi did notice, but did nothing about it and so, sadly she received the boardroom blitz when Lucinda lost the task – which was a shock, to say the least.

Happily though, Jennifer got a good hiding too – which may hopefully have brought her down a peg or two. She is the lady cyborg to Alex’s T2000. They’d need a jump start if they ever fell into bed, those two. Spark plugs and sockets… it doesn’t bear pondering.

So somehow Claire (one of the most questionable of the lot) won the task. Cleverly edited so that twist followed twist upon twisted twist, I didn’t expect the outcome (again). When they learned they’d done it, Alex showed his ‘smile-face’ – a collection of facial movements involving combined grimaces, morbid grinning and rictus smirking which was completely inhuman.

They won despite trying to test their product on a confused yoga class, a couple of pissed men, in a pub and finally a collection of pensioners. Alex got a massive deal which was then hijacked by the other team but ultimately a deal with the Hoxton Bar & Grill got them the cash they needed.

Without any other choice, after exposing Helene as a two-faced twat in front of Alan and the others, Lucinda dragged Lindi and Jennifer back with her and Lindi, as the one responsible for sales, got sacked – which is a shame as she’s better for TV than monotone monster Jennifer.

Some lovely destruction of the language this week. My favourite was Claire saying that, pre-boardroom she could feel the ‘guillotine literally inches away from her neck’ which was interesting as there was no guillotine in the shot. Perhaps she is a hallucinating mad-woman.

If only they’d punish them every time for making these rudimentary grammar errors. Maybe if Jenny had really been made to breastfeed two other contestants and Claire had actually been forced to have her block knocked off by a hanging French blade, the others might stop abusing our finest idioms.

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The Apprentice 2008 – Ep. 2

 

Ever been to a launderette?

I have. So I have a pretty clear idea of how much it costs to wash clothes.

None of the girls last night can ever have frequented a washroom or a dry cleaners, as when tasked with pitching business to a hotel chain they saw fit to charge £4.99 per item. So 1,000 items of bedding could be washed and ironed for the bargain-rate price of £5,000. This really was shake-head-in-disbelief stuff. How could that figure have been agreed? Was it that these girls have never had to wash their dirty linen in public? Or was it a case of one voice shouting louder than the others and the rest of the troupe following blindly and obediently?

The latter, you have to say, when you consider that the girl’s Project Manager for this totally shambolic episode was Jenny. Good God – what an abomination this redheaded, tube-faced monster is. We should have seen it coming when she squeaked ‘I just love sales!’ with a giggle of perversion (like she was sitting on a washing machine, aptly enough) in her week one vox pop. She’s this year’s Saira Khan but with none of the charm or bewildering attractive qualities. She’s this year’s Jo – (remember that insane Tigger contestant last year?) but with none of the slightly lunatic joie de vivre. In short – she’s terrifying.

The boys were ‘led’ by Raef. His leadership strategy involved splitting the chaps into the two camps he complained had developed last week and making the jocks do the hard work whilst the nerds strolled around town fixing their cufflinks and checking their reflections in shop windows. I’m no fan of Alex, Ian, Lee and Simon, but at least they get their hands dirty (for evidence, see Simon spiritedly battering that fishhead last week). They were destined to win – so Raef stays in for at least another week despite clearly being eventual Yer Fired-fodder.

Jennifer, oh Jenny. Where to begin? The girl’s made so many ludicrous errors last night that it’s tempting to think they were doing it for a laugh – or getting a fiver from the cameraman per mistake. So error number one was, as with last week, not considering that if you’re going to sell something, you have to work out the right mark-up. Blindly trying to sell something without considering its value is just beyond belief. After the £5,000 laundry shocker, they went to their next client and offered to wash, dry and iron his massive pile of shop-soiled smocks for a tenner. One twisted extreme to another.

As they wobbled along the valley of disasters, they left the actual nitty-gritty of actually doing the laundry to the very last minute. With huge piles of clothes sorted by Shazia, they set to work and realised they needed more irons and equipment, so went back to the house to pick up spares – only to find the boys had nicked everything they needed earlier in the day. From that point, they were doomed. The boys seemed to go from strength-to-strength while the girls added insult to their own festering injuries.

Trying to enforce tips? What the fuck? Beyond bolshy bellboys hanging around a bit too long, I’ve never heard of anything like it. Imagine a waitress talking in depth about the tip they expect to receive after serving you a mediocre salad. It’s not on, is it? Now imagine that salad’s got certain elements missing, like dressing, croutons and vegetables. For that is what happened – the girls lost clothes.

Jenny somehow pinned the blame on Shazia – saying she upped and left having only labelled some of the clothes. From where I was sitting (and admittedly I was pretty pissed up) I thought Jenny had ordered her to go with her. I could be wrong.

At one point in the catalogue of rubbishness, Jenny actually made Lucinda cry. Actual tears…  I’ve had managers who’ve made me angry, managers who’ve made me punch inanimate objects out of sheer frustration and managers who’ve left me so washed out and overworked that I’ve stared into space for hours. But making your employees cry? That takes a special kind of graceless idiocy.

So how did Jenny survive the boardroom? Why did Shazia go? I was particularly pissed off about this as I picked Shazia in an office sweepstake. I was robbed!

The reason is, once again, ‘good telly’. Jenny will continue to writhe in her own two-dimensional villain status for the next couple of weeks and we’ll lap it up, criticising the silly cow to make ourselves feel a little bit better about our own offices, colleagues and careers. It becomes more apparent, show upon show, that this is only TV, pure entertainment and not the job interview it professes to be. But who cares?

I don’t.

Episode one